The 2023 MSA - MEAIR Channel Partners conference was recently held in Dubai, bringing together key players from the manufacturing, industrial, and life safety industries of Saudi Arabia and the Middle East. The conference provided an opportunity for industry professionals to discuss the latest trends and developments in the field, exchange best practices, and explore new business opportunities.
One of the conference's most notable highlights was the presentation of the Fastest Growing Channel Partner Award to Sherbiny, a leading player in the industry with over 35 years of experience in Saudi Arabia.
During the ceremony, the award was received by Sherbiny's CEO, Majed Sherbiny, and the company's Commercial Director, Laith Al Qabbani. The award was handed over by the Chairman and CEO of MSA, Mr. Nish Vartanian, and the President of MSA's International Segment, Mr. Bob L.This recognition is a testament to Sherbiny's commitment to delivering innovative and high-quality products and services, as well as their contribution to the localization of manufacturing in Saudi Arabia.
MSA, the leading manufacturer of fixed gas and flame detection systems (FGFD), has been riding the wave of In Kingdom Manufacturing (IKM) in Saudi Arabia, becoming the first FGFD manufacturer to do so.
IKM is an initiative launched by the Saudi Arabian government to localize manufacturing and create job opportunities for Saudi nationals.
In recent years, there has been a growing trend towards localization in Saudi Arabia, with the government taking steps to reduce the country's dependence on imports and increase its self-sufficiency. This has led to a surge in demand for locally manufactured products and services, providing opportunities for companies like MSA and its partners.
The localization of manufacturing is not just a trend in Saudi Arabia, but a global phenomenon. With the world becoming more interconnected, it has become increasingly important for companies to produce goods and services closer to their markets. Localization can also help companies reduce costs, increase efficiency, and improve the quality of their products.
Sherbiny's partnership with MSA Safety is a testament to the long-standing collaboration between the two companies, and their commitment to supporting the localization of manufacturing in Saudi Arabia.
Together, they have been able to deliver innovative and high-quality products and services to customers in the region. Looking to the future, it is clear that localization will continue to be a key driver of growth in the manufacturing, industrial, and life safety industries in Saudi Arabia and beyond.
The 2023 MSA - MEAIR Channel Partners conference provided a platform for industry professionals to discuss the latest trends and developments in the industry, exchange best practices, and explore new business opportunities. The awarding of the Fastest Growing Channel Partner Award to Sherbiny, along with MSA's commitment to localization, highlights the importance of collaboration and innovation in driving growth and success in the manufacturing, industrial, and life safety industries.
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